European WordPress Agency
Elevating a Marketing Strategy to Read Enterprise Customers
I helped a European WordPress agency shift its focus from SMBs to enterprise customers by refining their messaging, strengthening their content strategy, and optimizing their digital presence, which resulted in higher visibility, increased engagement, and more qualified leads within six months.
LinkedIn Growth
76%↑ followers
93%↑ engagement
Website Performance
↑20+ spots in Google SERP ranking
318.8%↑ page conversion rate
Lead Generation
641%↑ in MQLs
125%↑ in SQLs
The Shift From SMBs to Enterprise
In March 2025, I began contracting with a mid-sized European WordPress agency whose goal was to shift from serving small-to-mid-sized businesses to attracting enterprise clients. While well-known in the WordPress community for their technical expertise, their marketing strategy was not aligned with this new direction.
Their biggest challenges? Messaging that lacked clarity and relevance, an inconsistent content strategy, and failure to address their target audience’s key pain points. On top of that, their digital presence wasn’t optimized, which hurt their visibility and credibility with enterprise prospects.
Implementing Strategies for Growth
My first priority was clarifying their target audience. Messaging was then refined to emphasize customer-focused benefits that would resonate with enterprise buyers. Sales decks were updated to tell a clearer, more compelling story for executives.
Collaborating with marketing leadership, we crafted a marketing strategy to build a strong foundation and expand beyond the WordPress ecosystem. I created a content strategy and calendar to deliver consistent, unified messaging. I also launched a podcast to highlight thought leadership and strengthen community ties.
Closer alignment between marketing, partnerships, and account managers increased case studies, guest blogs, and co-branded WordCamp opportunities.
On the digital side, I worked with the performance team to optimize Google Ads and rewrite copy. Website messaging was revamped, and a new SEO-focused landing page boosted impressions, click-through rates, and rankings within eight weeks.
This approach sharpened their enterprise focus and laid the groundwork for sustainable growth.
In only six months, Kathryn delivered impact well beyond expectations. Her senior expertise, strategic vision, and ability to always think beyond the obvious helped us position our brand on a higher level. She combines creativity with execution power and is deeply collaborative.
– Viola Gruner, Head of Marketing, Syde
Kathryn Bowen 